When the renovation was unveiled, event producers and conference planners rushed to see it. "It's always great to see a venue as iconic as this get a major upgrade," said one business development manager. "We're always looking for fresh spaces and ways to make events unique and enticing."
Her four elements of venue selection — location, spaces, service, and the creative possibilities of the building itself — read like a checklist SMC was renovated to answer.
The creative twists continue: brutalist architecture as a styling statement, the Marble Foyer as a cinematic arrival, candlelit concerts in the Grand Lodge, and menus that turn catering into programming.
