Alongside the multi-million dollar renovation, General Manager Paul Davison set a clear vision: SMC as the first-choice venue for meetings and conferences in Sydney's CBD.
The strategy rested on five pillars — Our Market, Our Clients, Our Delegates and Guests, Our Environment and Our Community — positioning SMC as a leader in venue management, event planning and customer service, built on its city location and the variety and flexibility of its spaces and in-house services.
Reading it back years later, the pillars held. The building earned its place among Sydney's leading business-event venues — and the community pillar lives on in partnerships with industry bodies and not-for-profits.
