When COVID-19 stopped physical events overnight, SMC transformed one of its newly refurbished conference rooms into a dedicated broadcast studio — and partnered with two of the industry's best to run it.
The ON AIR studio brought together Create Engage's streaming experience and Audio Visual Events' top-of-the-line equipment, creating a state-of-the-art facility in the heart of Sydney's CBD designed to give organisations a professional edge in virtual delivery — with hygiene and distancing built into the room configuration itself.
The lasting legacy
The studio era proved something that still matters: an event's audience doesn't end at the walls of the room. That thinking — broadcast-grade AV, dedicated bandwidth, in-house technical crew — is now standard infrastructure across all twelve SMC spaces, ready for hybrid conferences, webinars and streamed AGMs.
