A leading environmental advocacy organisation brought SMC a brief with no wiggle room: a three-day annual conference that had to be carbon-neutral — and therefore entirely vegetarian.
The centrepiece was the menu. SMC's in-house catering team designed a program that showcased how creative and satisfying vegetarian event dining can be, with locally sourced ingredients chosen to further shrink the event's footprint.
What the brief demanded
- Zero compromise on satisfaction — three days is a long time to keep 300 delegates happy without repetition.
- Local sourcing — supplier selection as part of the sustainability story, not an afterthought.
- A venue that walks the talk — central CBD location meaning most delegates arrived by train, not car.
The result exceeded the client's expectations — and the menus built for it seeded what is now SMC's permanent wellness-focused catering range. If your organisation has sustainability commitments, bring them to the first conversation; the kitchen treats constraints as a creative brief.
